Pepsi Switzerland wanted to drive sales of their 1.5l Pepsi Football Promotional bottles during the European Championship 2012, with an exciting prize draw to feature on bottle tops. The aim of this campaign is to also reward customers with a great experience and at the same time increase brand loyalty.
Travel products, in particular flights, have a high perceived value so offering flights as prizes is a great way of rewarding customer loyalty, increasing sales and motivating participation. To participate, customers have to register on the Pepsi homepage and enter the code from their bottle top. There are 672 return-flights to win across a choice of 14 European destinations. During the 14 week campaign, customers can register an unlimited number of codes. Any repeat purchase will increase their chance to win.
I’m sure you’ll agree that to have Messi front the campaign is incredibly motivating and exciting! He’s a great inspiration and his participation has increased the resonance of the whole campaign!
RIX’s experience and knowledge in pan European travel and sales promotions has enabled the campaign to come to fruition with smooth planning and fulfilment. The whole promotional mechanic is also offered in both French and German to cater for the target audience proficiently. To support this, RIX have a multi-lingual travel and care line team, offering excellent customer service.
The campaign was launched on the 5 May 2012 and was live until the end of July 2012. We know that free-flights guarantee sales promotion success. In previous promotions the positive effects have included: an increase in brand awareness at the point of sale, positive word of mouth and an unforgettable experience for lucky winners.