How one of the leading global brands for coffee makers successfully drives sales for their premium range of Bean-to-Cup machines. A case study on a sales promotion campaign for premium home appliances by sales promotion specialist RIX.
De’Longhi is one of the leading global brands for home appliances, particularly recognized for their coffee makers.
The brand is known for the design of its products. Its Esclusivo line of kitchen appliances won the Red Dot design award in 2007.
Home Furnishing News recognized DeLonghi Design Director Giacomo Borin as one of the 50 most influential designers in the world in 2006.
With headquarters are in Treviso, Italy, the group is present in 33 countries with direct commercial subsidiaries and sells its product to 75 countries across the world.
The objectives were to increase sales for selected models of De'Longhi's premium range of bean-to-coffee makers. The target market was the Russian Federation.
We created a Free Flight Campaign tailored to De’Longhi’s specific needs, offering 6 departure airports across Russia and 38 unique destination cities across Russia, Europe and Asia. The offer was to be communicated online and at the POS.
“Buy a model of one of De’Longhi participating premium bean-to-coffee makers and receive a free flight voucher.”