Visit campaign web page: www.flywithdu.ae
du telecom has used free flight vouchers in the UAE to attract new subscribers to their smart plans.
Surrounding the promotion du activated several communication channels including a flash mob at the Mall of the Emirates (230k views in 3 days on Youtube). 12,5% watched entire video in comparison to a standard 2% average. Additionally, du generated with this promotion 65.000 likes on Facebook.