To increase sales and reward purchase by providing NIVEA customers with lots of fun and activities for the whole family to enjoy during the summer months.
Deliver a campaign for NIVEA, entitling customers to claim a free family activity as a reward for purchasing select NIVEA products. Due to the success of the campaign, NIVEA opted to repeat this great high perceived, added value proposition.
The campaign targets families with young children and encourages them to enjoy the summer and spend time outside with their loved ones. RIX garnered a wide range of activity providers and partners to ensure that all NIVEA customers were catered for and thought about – no matter where they lived, their family preferences or the affordability of their great day out. The range of hand-picked venues on offer also ensures every family can opt for an activity which suits different ages and skills within the family unit.
To ensure NIVEA held a point of difference over their competitors, all activity providers offered exclusive 2 for 1 or kids go free discounts, providing great savings for all those who redeemed.
Many of the activity providers opted to contract with RIX and NIVEA for a second campaign, having experienced high levels of take up during the previous year and also because of the smooth running and management of the campaign. To keep it fresh and exciting, RIX also recruited a variety of new activity partners.
Partners genuinely appreciated being approached in their native language plus each received a webpage and listing showcasing the venue at the supporting promotional website. Activity partners also have access to a help line and dedicated team who are available to assist and advice regarding campaign and customer queries. The campaign is supported by a dedicated customer service team, a bespoke, NIVEA branded campaign website and point of sale material.
Results to date:
Only successful campaigns are run more than once!