The Fly Away with Epson campaign was a real departure from the norm and has created lots of welcome in store excitement for both consumers and retailers alike. Sales and market share have increased considerably during the promotion period.
...we have found that for payment switch and acquisition campaigns, the One Free Night’s Hotel Stayoffer has had an uplift of around 100% when compared to other incentives. ...the Free Night’s Hotel Stay delivered double the response in comparison to other incentives when tested on a like for like basis. ...We believe this is due to the high perceived value and aspirational nature of a night away in a hotel, in comparison to an everyday object ...
I just wanted to email you to say thank you very much for all your help booking our holiday. We had a fantastic time and everything went smoothly without hitches which I am sure is down to all your hard work. Thank you once again so much, and we are booking again for next year we enjoyed it that much!
Thanks to all the team, their hard work and efforts. Using a variety of health and sports related rewards and incentives from high profile affinity partners the Daily Telegraph achieved the aim of retaining loyal circulation and readership figures. RIX sourced, contracted and managed different health, sports and leisure related partners so that our front page promotional puffs could display a different daily reward. An impactful campaign tailor made to our readership.
For our Summer and Winter campaigns, RIX supplied the perfect loyalty rewards. We are delighted to be working with Peter and the team again and look forward to starting the new year with another successful campaign.
I have worked with RIX & inspire over the last few months and have always found them to be open, creative, flexible and knowledgeable about the travel market, but also committed to delivering a robust, customer friendly solution. Inspire also understand that large financial institutions bring with them a degree of process and governance! Rather than shying away from this they focus on addressing these requirements head-on – being PCI compliant is a great example of this.
Travel By Inspire have crafted their own unique offerings within the online travel sector of Priority Moments. Offering a wide range of fantastic holiday experiences, on both a national and international scale, working alongside Travel by Inspire, and specifically Ellie is simple. We look forward to continuing and strengthening this relationship in order to continue to provide our customers with exclusive, best in market Priority Moments!
Fly Away with Epson achieved all of the business objectives set and in its achievements contributed to Epson Europe’s Consumer Business Units most successful quarter to date.
As a direct result of the promotion, Epson UK were able to gain additional in store space in key retailers, extended our distribution in the grocery channel and run activity with retailers who were previously planning none. We’re really pleased with the cut through this promotion has given us with retailers and think it was a great success.
Fly Away with Epson has enabled us to move away from the traditional discounting promotions and add value for both the consumer in terms of benefit and enabling retailers to sell higher basket values. It has allowed us to differentiate ourselves in the market place and we have seen the impact on this with higher sales. Based on this success we plan to continue to use this type of promotion in the future.
RIX supplied our Winter/Christmas store card campaign - a free pamper treat reward. RIX worked extremely closely with the New look team in order to create and deliver an exciting reward that was a fabulous fit to our customer base. We are very happy with the results delivered and are looking forward to working with RIX again on our Spring/Summer activity, which we are sure will be another huge success.
Price promotions have been splashed across the media in the last couple of months, they have their place and can be very powerful, but too many brands have been using them as a permanent strategy, not a short term tactic. IPM research has proved that that the longer companies use price promotions, the more they erode margins with damaging effect on brand values. Great added value promotions actually build brand value and profit margins.
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